Booster Juice is one of my favourite smoothie business in Canada; Booster Juice was created by two University students by the name of Dale Wishewan and Jon Amack. Dale Wishewan and Jon Amack were the first to introduce healthy smoothies to Canadians,which made them a successful business duo for fourteen years. The things that separate booster juice from other companies are: Healthy Smoothies, Hot Food Selections, Community Involvement, Pricing on Product, and friendly Customer Service.
Healthy Smoothies
Booster juice offers many variety of healthy smoothies. Here are some of the choices that Booster Juice's menu offers: Freshly Squeezed Juice, Classic Smoothies, Hardcore Smoothies, Superfood Smoothies, High Protein Smoothies, High Protein Superfood Smoothies, Sprint Smoothies, and Specialty Items. All of these selections have different options that are available in stores depending on the customer's demands or selections.There are different boosters(supplements) that can be added in the smoothies example: Boggle,Combo, Energy , Fibre, Fusion ,
Go Girl, Powder, Soy Protein Powder, Warrior, and Wilderness. Customer can customize their own smoothies base on the individuals taste and energy needs.
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Food Items
By implementing food items to Booster Juice menu allows customers to not only drink smoothies but to also eat delicious sandwiches.The Food Items menu offers: BBQ Chicken Panini, Booster bake"pastries," Chicken Quesedilla, Smoke BBQ Steak Wrap, Chipotle Chicken Panini, Chipotle Chicken Wrap, Chipotle Steak Panini, Egg Scrambler Wrap, Presto Chicken Panini, Smoked BBQ Steak Panini, Smoked BBQ Steak Wrap,Egg/Steak Scrambler Wrap, Sundried Caprese Vegetarian Wraps/Panini, and Tuna Wrap. This strategic plan will bring extra competition to the fast food market.
Community Involvement
Booster Juice takes great pride in promoting Cd's to raise funds for charities, provides free smoothies on customers birthday and they are highly involved with school lunch programs.Booster juice have Celebrity endorsements with Jose Bautista (Toronto blue jays baseball player).Furthermore, Booster Juice also promotes fit for kids organization, they also host weddings at their stores. Also, young and old entrepreneur have the option of buying a franchise which will help the economy because it will help those that are jobless in the community.
Pricing on Product
The prices for Booster Juice smoothies are very expensive because they are made with quality and rare ingredients. For example, any classic smoothies which are made with local ingredients are cheaper than the superfood protein smoothies which are made with rare ingredients which accounts for why its higher in price. The founders main focus is to create quality smoothies, so their product would be different from the other competitors.
Customer Service
Visiting several Booster Juice stores, i receive excellent customer service. The employees are well knowledgeable about the different types of smoothies they offer, and also seeks to help customers choose a smoothie base on their needs. The only thing i found a bit frustrating was how long i had to wait for my smoothie because of the long line up.However, the great taste and the quality of the smoothie was worth the wait.
Conclusion
Booster Juice is dedicated to improving their company by meeting the demands of customers and paying attention to market strategies.Booster juice is trying to set an hallmark and leave an indelible mark on the hearts of customers by promoting healthy fruits and vegetables smoothies with a boost of energy in an health conscious world.. Moreover,their goal is to be known world wide by expanding locations in Canada,Mexico, United States, Netherlands, India, and Brazil.
Reference Source
Mary E. Guffey, Kathleen Rhodes,& Patricia Rogin.(2011,2008) Business Communication Process and Product. Sixth Canadian Edition ( pg 175 chapter6;Booster juice: Business in a Blender.)
Online Source
no author,(2013)Product/menu. In Booster Juice. Retrieve July 3, 2013.From www.boosterjuice.com
no author,(2012) Portfolio. In Windship Advertising. Retrieve May 10,2013. From www.windship.com
no author,(2013) Booster Juice facebook page. In Facebook. Retrieve July 3, 2013. From www.facebook.com
no author,(2013) community event. In Booster Juice. Retrieve July 3, 2013. From www.boosterjuice.com
